Lifetime Customer Value (LCV) Calculator
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As a follow-up to this earlier post, I thought I’d provide a hand-dandy little Excel spreadsheet that you can use to compute marketing project budgets.
Customer Lifetime Value Calculator
This spreadsheet addresses more than just the LCV – you can actually use this to sheet to calculate retention rate, for instance). It’s a great tool you can download directly from here:
(Thanks to Microsoft Office Online Community for providing this resource)
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